I create effective sentences that generate attention and response. Because you shouldn't kind of hope your website is working for you.
Exceptional customer insight and inspirational, relatable content = results
Targeted messaging: When your story is told with a unique selling proposition and customer-centric content.
I create customized content that relates to your potential and existing customers. They'll want to know more about you and buy what you have to offer because I zero in on what inspires them to buy. I write so they give serious thought to discovering your blog, watching your video and sticking around to check out your updated website.
Messaging that sets you apart, gets you noticed and helps your business grow
As a senior web content developer and copywriter, I use the power of targeted, engaging messaging across digital and traditional communication channels to set your business apart, get you noticed and help you grow. Your email newsletters, your website, video scripts and other marketing tools will actually increase customer engagement.
Welcome to words that work.
Welcome to well written, SEO-focused marketing content, killer subject lines, distinct headers and compelling calls-to-action.
Hire a qualified content professional that offers an effective, refreshing perspective on what you offer.
After spending 15+ years creating marketing communications campaigns for AT&T Wireless Services, HP, IBM and CBRE, I learned how to effectively communicate the vision, strength and passion of a business, removing barriers to growth. Now I combine marketing communications insight with adept storytelling to drive brand awareness, support purchasing momentum and eliminate ambiguity.
As a professional marketing writer and web content developer, I've supported business growth with words that work for 70+ clients in over 40 industries since 2004. I hold a B.B.A. in Marketing and Economics and am certified in Email Marketing Etiquette and NIH Plain Language.
My clients have turned to me to help them clearly articulate their value, capitalizing on my objectivity and ability to bring about new opportunities.
When you hire me, you'll sound better. And you'll get the attention you deserve. That's what your marketing content is supposed to be doing for your business. Let's talk if it isn't.
Effective content and communication solutions that compel your audience to take action
The success of targeted messaging
Fayette County Tourism
Sava Senior Care
Backroads Blog: Fayette County Tourism Association
Briefly: Blog targeted tourists in Austin, Houston and San Antonio; central message was "Get away to Central Texas and stay for the weekend."
Result: Content focus: easy weekend away, history, rich cultural scene and small town hospitality; mapped out and hyperlinked locations, events, websites and included direct phone numbers when there wasn't an online presence for the museums or restaurants, which was often; 3-year project.
Extra: Developed a marketing communications strategy that maximized a restricted budget and presented innovative alternatives to traditional promotions
Website: Delux Realty
Briefly: Introduce a new concept in residential real estate, emphasizing simplicity, innovation and access to multiple resources
Result: The challenge was to solicit homebuyers, sellers and real estate agents within one site, clarifying the benefits to all. Strong tagline communicated innovation and web content spoke directly to needs of each target market.
Extra: Wrote video scripts that reinforced capabilities
Posters/Email Marketing: Sava Senior Care
Briefly: Ad agency client needed a writer to effectively communicate a value proposition to internal audience: efficiency, ease of use and the “right” way to manage medical records. The senior living centers were migrating from paper medical records to an integrated clinical software, PointClickCare.
Result: Content played on the name of the solution and encouraged buy-in to a new process, focusing on ease of use.
The poster content was leveraged and tweaked for email marketing messaging.
Website: Harris County Public Health
Briefly: Content updates for a 150+ page county health department website in the 3rd most populous county in the U.S. Worked with all management levels in12 divisions over a 10-month period.
Result: Gained insight into their visions, their accomplishments and government processes; Researched clinic and shelter hours, locations, permits, additional government resources; was certified in NIH Plain Language for federal agencies and wrote alt text content
Extra: Learned back-end functionality of DNN (DotNetNuke)
Tradeshow Collateral: OCS
Briefly: OCS needed to consolidate collateral for distribution at OTC (Offshore Technology Conference), one of the largest oil and gas conferences in the world. Three distinct capabilities were targeted to rig managers, rig supervisors and company owners.
Result: Clearly highlighted their strengths and focused on the solution provided. Bullets reinforced their capabilities,, directly speaking to the needs of the target audience.
Pocket Folder: CBRE
Briefly: Senior-level landlord rep brokers for Class A properties wanted to differentiate the property in a highly competitive market space. All the amenities needed to be included, putting the piece at risk of information overload.
Result: Content aligned with the property brand, reinforced existing tagline and all amenities were presented without diluting the objective.
More: Partnered with over-the-top talented graphic designers and managed content in InDesign
Tradeshow Collateral: Net IQ
Briefly: Targeted the Public Sector at GITEC, the premier IT executive conference for key government agencies.
Result: Content outlined the systems management, security management and regulatory compliance software solutions that government IT director-level attendees were looking for.
More: We leveraged the content to speak to the same audience outside of the tradeshow environment, employing a higher-level message in additional collateral.
Website: Midtown Cultural Arts and Entertainment District
Result: Hired by a digital marketing agency to write the multi-page website; Objective: express the character and convenience of a walkable, mixed-use art district adjacent to downtown Houston.
Briefly: Concepted and created detailed itineraries for exploring by foot: art walks, date nights, park activities and pet-friendly destinations
More: SEO-focused; extensive project management and research, physically exploring the area’s restaurants, galleries and theaters for proximity to each other
Magazine article: Halliburton
Briefly: A series of reports highlighted project successes between Chevron and Halliburton for Chevron Executive Magazine. This is one of six technical reports.
Result: Interviewed teams of SME’s in the upstream market space to obtain project stats and background on all the collaborative projects. Each piece ended with messaging that reinforced the success of each one.
Direct Mail: Southeast Media
Briefly: The ad agency was introducing their talent to a new vertical market: restaurants. Hired to write a series of postcards that informed the niche group of all the advantages of working with the agency.
Result: After researching industry-specific language and market need for that vertical, I wrote tight, focused copy that highlighted the end result restaurant owner’s would receive when hiring the agency.
A sample of select clients who have benefited from my services
Roman Law Firm
HCA Gulf Coast Division
Harris County Public Health
E. Englett & Associates, LLC
Atlantic Health Solutions
OuLaLa! What an Event, LLC
Performance Mobile Technology Solutions
Proforma Angelina & Associates
Ambassador Services Inc.
Texas Executive Women
Alpha Graphics of Northwest Houston
Alpha Graphics Sugar Land
The Polder Group
University of St. Thomas
Fayette County Tourism Association
Joanne Gore CPA, LLC
Peoples Home Equity
The Edge Group
Heights Plant Farm
Kay Krenek Creative
Offshore Physician Staffing International
MAG & Associates
Arts for Rural Texas
SMART Group Houston
Shea Writing and Training
Network in Action
DG Medina Construction
Editorial Freelancers Association Houston
Millenium Millwork Ltd.
Pharma's Compliance Solution
Antiques and Vintage Round Top
When you hire me, you'll sound better.
As a freelance writer, I offer ongoing support, flat rates for a “one-time or sometimes” project and special pricing for bundled marketing tools. You choose what works best for you and your business.
If it's time to talk about how your marketing content can work for you, then let's do.